Marketing & Websites

Online lead generation: Adwords / Facebook's ads


Generating new leads for any business is a challenge and as traditional media costs can be expensive it is often difficult for small businesses.

Online lead generation using search engine and social media networks such as Google AdWords and Facebook Ads is a cheaper, targeted and more effective way to build new business leads.


As google retains such a huge market share of customer searches it is no surprise that most online, pay per click, advertising is centred around their google AdWord programme.

We run regular AdWords campaigns and have found that targeted campaigns managed carefully around a carefully selected set of keywords and phrases, performs very well and is considerably more effective than other, more traditional, forms of advertising.


We are experienced in running google AdWord Campaigns for our customers, using it to support their marketing campaigns and drive targeted traffic to their websites.

Although everyone can set up a google AdWords programme making it work for your business and generating relevant business leads takes time and careful management. To run an effective campaign for you we would:

  • identify the most important keywords and phrases
  • complete cost analysis and campaign planning
  • set up relevant ads for the keywords
  • implement supporting and relevant website landing pages
  • add tracking code and Analytics to the web pages so that all activity could be tracked
  • manage the campaign including monitoring performance of all key words and budget, adjusting to improve effectiveness as required
  • post campaign analysis and recommendations


Advertising on Facebook and LinkedIn has come a long way since its launch and now offers a very targeted and effective way to target customers. We have also found that for many businesses this is an even cheaper solution that Adwords.

Like Adwords, it is very important to spend time getting the set up of your ads right. This means carefully targeting the audience, the medium (an advert or boosting a post for example), finding a design that will pass Facebook's stringent rules and establishing the right budget.


What customers search for, how your ads perform and where your ads will appear, will constantly change and therefore your pay per click campaign needs to evolve constantly as well. We use tracking Analytics to constantly review the campaigns performance and adjust it accordingly.


Beach Hut Studio has been working with small businesses online for over 10 years. We work very closely with our customers over the medium to long term to deliver sustainable benefits.

However, don't just take our word for it. Please take a look at our customer comments and testimonials - we can even arrange a call with them if required.


Beach Hut Studio is based in Shoreham by Sea, West Sussex. Shoreham is based between Brighton and Worthing which makes it ideally placed to support businesses there and in the area including Southwick, Lancing, Hove and Portslade. However, it is conveniently on a fast rail route to Burgess Hill, Haywards Heath and London.

Our Web Design and Business expertise works in any business and so we would be delighted to talk to you about your project. Please contact us via our contact form.



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