Marketing & Websites

Content Marketing / Search Engine Optimisation

MAKING YOUR WEBSITE WORK BETTER IN SEARCH

Making your website search engine friendly is imperative when most web traffic starts from them.

While it is hugely important, Search Engine Optimisation (SEO) has become an industry in its own right, one that is shrouded in its own myths and folklore.

SEO - THE BASICS

The days when SEO was about a few well chosen META tags has gone but it is still important top make sure the basics are done right including:

  • Website is built using the latest web standard coding (HTML and CSS) and that all of the content is easily accessible
  • Ensuring page titles, description META and URL's are search engine friendly
  • Removing any 'spam' inbound links

 

CONTENT MARKETING APPROACH TO SEO

At Beach Hut Studio our approach to search engine optimisation is all about high quality content. No tricks or dubious tactics, simply identifying the right keywords/phrases to target and then developing lots of high quality, 'real' content using them.

As they say 'content is king' and good quality content is rewarded with good search engine ranking... it really is that simple. Not only is this what the search engines want to promote it works, as we have been using this approach since 2001 to great effect.

MAKING IT WORK FOR YOUR WEBSITE

To improve your websites performance we will use various tools and Analytics, alongside your business knowledge, to help identify the important keywords and phrases.

Using this as the road map, we then develop website and social media content around these words. As things are constantly evolving we will be using Analytics to track performances against the words and then make adjustments as required.

WEB DESIGN EXPERTISE

We have a portfolio of over 50 websites, over the last 10 years, covering a wide range of businesses including home tutors, accountants, stocktakers, interior design consultants, language schools, self catering cottages, car service and repair centre, gardeners, garden attractions and local community websites.

Whatever your business, we work with closely with you to develop the right website for your business.

DELIGHTING OUR CUSTOMERS

We work very closely with our customers over the medium to long term to deliver sustainable benefits.

However, don't just take our word for it. Please take a look at our customer comments and testimonials - we can even arrange a call with them if required.

WEBSITES FOR BUSINESSES ACROSS THE UK

We are based in Shoreham by Sea, West Sussex but have clients across the UK - including Northumberland, Hertfordshire, Norfolk and the South coast!

Our Web Design and Business expertise works in any business and so we would be delighted to talk to you about your project. Please contact us via our contact form.