Turning testimonials in to great marketing
Good customer feedback and testimonials should not be shoved into a draw and forgotten or stuck on a webpage that no one looks at…. they should be used actively to promote your business.
We have lots of examples of how to make the most of great feedback, but here is just one…. check out this case study produced by Beach Hut Studio for commercial interior design specialists Source One Consulting.
Source One had completed one of the biggest office refurbishments in Ipswich for the last few years and their work had received high praise from their clients, Scrutton Bland. We used the high praise to do the following:
- Create a web page with pictures and comments (www.sourceoneconsulting.co.uk/office-refurbishment-Scrutton-Bland-Ipswich.html)
- Created a PDF version for downloading and for use by staff when visiting clients (www.sourceoneconsulting.co.uk/case-studies/Scrutton-Bland-Case-Study.pdf)
- Created a press release and press ad
- Put the case study on facebook, google+ and twitter
- Plus lot’s more
Do you want to know what else we did? Well then come and talk to us about your marketing and we will be delighted to help!